Saturday, November 18, 2006
Fake News, Part Two
The Center for Media & Democracy, the indispensable activist group that publishes PR Watch and Sourcewatch, just released its second report on fake-news "video news releases," in which big corporations pay PR firms to produce slick, ready-for-TV ads that cash-strapped local TV stations run as unlabeled news. It's a scandalously widespread practice that fundamentally violates the public trust. The report includes side-by-side vidoes of the original VNR alongside the stations' broadcast.